The cross-platform, strategic campaign targeted multiple audiences, from the brokers managing the property acquisitions to future tenants and building owners. High open rates (54+%) and click through rates (20+%) are demonstrative of a tactically oriented engagement process.
The full campaign included targeted email marketing, plus a longform published article and social media posts targeting both facilitator and end-user.
ThinkForward Financial is the rare independent municipal financial advisory focused on building long-term client relationships. The mission-driven organizations and nonprofits serviced by our client benefit from regular educational content marketing and consistent brand messaging.
Tax credits and economic development incentives are part of a comprehensive approach to capital project financing. For this targeted campaign, we equipped real estate consultants and brokers with a helpful tool to advocate for ThinkForward.
Often an indirect approach is a win-win scenario for everyone, as the property or business owner experiences everyone as helpful when a professional service consultant provides useful information outside their service area.
ThinkForward Financial
Content Marketing
Strategic campaign targeting multiple audiences, including real estate consultants and brokers advocating on behalf of our client, a financial services advisory focused on capital funding.
