The merger of two prominent financial media companies combines significant strengths in a competitive marketplace. Our branding strategy focuses on the resulting new platform’s greater global reach while reinforcing the trust investors have long placed in our client’s in-depth industry analysis.

GlobalTrading joined Markets Media Group, a client of ours for more than a decade. Together, the two media enterprises represent a unique opportunity to cover trading and technology in both securities markets and global equities capital markets through one online news and information hub. Distribution is across three continents and subscribers are closing in on half a million.

Our concept and implementation strategy included a truly comprehensive brand identity package and brand book to ensure a consistent and resilient company image. The robust offering of digital and physical resources establishes GlobalTrading’s image within the context of the new combined enterprise.

Specifically, our client’s marketing group now has the user-friendly tools it needs to build confidence and security within a readership of analytical thinkers relying on Markets Media to be a steadfast, trusted authority in the industry. Logo variants are available for every possible application and scenario. More to the point, GlobalTrading’s new identity system safeguards Markets Media’s established brand vision, mission, values, and tone of voice.

By creating a solid foundation for a unified brand, our client now has the necessary support to communicate organizational growth and evolution.

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