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Strong, straightforward design and language are about reassuring prospects that a better, more effective, simple-to-implement software is in reach.
We championed a new direction for Cherry’s visual identity. Marketing collateral reflects a renewed focus on directly addressing client pain points. However, the brand also instills trustworthiness through a sophisticated, mature design and data-rich demonstrations of having delivered in the past.
Cherry
Brand Evolution
New brand identity for a proven financial technology company newly positioned to expand its market reach. Concept development and implementation, including website and marketing collateral.
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