Brand identity, marketing collateral (digital and print), website, and social media for a $9M luxury six-floor townhome in Park Slope, Brooklyn.

The successful collaboration with Corcoran New Development centered around a sophisticated brand narrative celebrating the romance of 19th-century architecture but with modern-day conveniences. Both through visual and language devices, we connected timeless elegance and tradition with state-of-the-art textiles and technology.

The unique branding and storyline will serve as a model for marketing new construction in established neighborhoods.

Similarly, we championed neighborhood appeal while highlighting how this very special residence has rare, highly desirable attributes for city dwellers, like an onsite, indoor garage and private rooftop panoramic views of New York City.

Our collaborative communication team represents a strategic partnership between members focused on design, language, and sales. An inclusive approach necessitated that we consider messaging from several perspectives.

For example, color, texture, and overall presentation are demonstrative of the high standards of a select clientele. The voice hints at a nostalgia for the grand houses of Park Slope’s storied past while being uncompromising about modern conveniences. And, key phrasing reflects the substantial market research of Corcoran’s sales team.